#Best books to read 2017 business how to#
#Best books to read 2017 business full#
#Best books to read 2017 business professional#

I’ve read this book countless times and fell in love with it right away. Lost and Founder: A Painfully Honest Field Guide to the Startup World Later on, you’ll find more suggestions from friends and industry experts. The books in this section are all books I’ve read and can personally vouch for.

#Best books to read 2017 business how to#

I know you’re here to get inspiration for the next book about digital marketing to read, not to read a guide on how to pick a book. Of course, having a deep understanding of a topic doesn’t guarantee you’re able to expose it in a book clearly. Otherwise, it’s usually a summary/medley of other marketing books and blog posts. For a book to be good, usually, it needs to be written by someone who has first-hand experience with what he’s writing about. I try to avoid books from authors that have no real-world track record. Other red flags can come from the author’s bio. You can start reading Amazon reviews… but they can be easily manipulated.

#Best books to read 2017 business professional#

It’s your job as a marketing professional to understand what has the highest potential impact and prioritize it.

#Best books to read 2017 business full#

It’s up to you to put what you’re reading in context and then prioritize only the parts that can have the most significant impact on your business.ĭigital Marketing is full of opportunities. This is not a show stopper, and you’ll likely never find the perfect book describing marketing strategies for your growth stage and industry, but this doesn’t mean a book is not good or worth reading. Have they always worked in large enterprises? Did he focus more on B2B or B2C in his career? It’s up to you to understand if a book is a good fit for you and the business you work for. Marketing books rarely focus on a specific company stage or industry. More than once, I’ve seen marketers in early-stage startups go off-road because they tried to follow pieces of advice from a book that was clearly meant for later-stage companies with a larger budget, fire-power, and team size. Marketing professionals can get excited easily. Other books are written with marketers in mind that will have to implement the marketing strategy or part of it. It’s a great book, but the best fit for it is a marketing executive who has the vision and power to implement drastic organizational changes. The Revenue Marketing book is another example that falls in this bucket. Who’s the book for? Often the author is pretty upfront about defining who’s the book is written for.įor example, Lost and Founder, not strictly a marketing book, but written by a great marketer and with some beneficial marketing insights inside, is a book I feel is the best fit for startups co-founders and marketing executives. You’ll notice some of the best marketing books I’m recommending here are even as old as 50 years old! However, They all focus on key marketing strategies rather than “How to use the Facebook Ads Manager.” Target audience Some still have an expiration date attached to them, and some are evergreen. Marketing books are better suited to provide you with high-level strategies. By the time it’s published, most tactics could be outdated.īlogs and communities are the places to get the latest tactics. The rationale is simple, in the current online marketing landscape, tactics change too fast for a book to stay on top of the latest trends. When it comes to books, I usually prefer to buy and read books focusing on marketing strategy rather than actionable guides on how to do something. Let’s list some key indicators to look for in a book to understand if it’s a good fit for you.

There’s also no single definition of a great marketing book it really depends on your current skillset and where’s your company at in terms of growth, strategy, team size, and focus. There’s no easy way to quickly identify the best marketing books there are those you should read and those you should skip altogether. What does a great marketing book look like? In the worst case, they’ll set you on the path to failure with terrible advice. In the best case, they’ll waste your time.

Now we’re bogged with hundreds if not thousands of new marketing books being published every month, most of which are totally worthless. The reality is that most marketers have the idea that writing a book will be a great social proof for their consulting career and will make them look cool and trustworthy, boosting their perceived authority.Īmazon converting the book publishing process into a self-service experience that only takes a few clicks has worsened things. They represent the most prominent improvement source for my career and my number 1 item in the “time wasted” bucket.

I have a love-hate relationship with marketing books.